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Lifewise has been doing this mahi for a while.

Since the 1850ʼs, weʼve been working to improve freedom, choice and equity for those who need it the most.

Today, the need is just as real. And our voice within the community has become stronger.

As we continue to grow, weʼve developed a new brand that grows with us.


We believe magic happens at the edges.

Kia whakapā atu ī ngā aukati a tā tātou hāpori hiahia.
(We reach beyond boundaries to our communities in need).

Our voice is brave. Bold. And advocates for those who need it the most.

People are at the heart of what we do. Their vibrancy inspires us. It gives us hope. We see their mana and we celebrate it.

Weʼll never stop seeing beyond the status quo.

Kia eke whakapā. Kia Whakamana.
(To reach out. To empower).